CHALLENGE
XYZ Company is a startup that produces organic skincare products. They wanted to differentiate themselves from other skincare brands by highlighting their commitment to sustainability, natural ingredients, and ethical production. They also wanted to appeal to a younger demographic and create a fresh, vibrant brand that stood out in a crowded market.
SOLUTION
XYZ Company approached Arkana Illustration Studio to create a series of custom illustrations that would help them visually communicate their brand’s values and products. Arkana’s team worked closely with XYZ Company to understand their vision, goals, and target audience. They created a series of illustrations that featured bright, bold colors and depicted natural ingredients, eco-friendly packaging, and happy, healthy skin.
RESULT
The custom illustrations created by Arkana were incorporated into XYZ Company’s website, social media channels, and product packaging. The illustrations helped to create a cohesive brand identity that aligned with XYZ Company’s values and resonated with their target audience. Customers responded positively to the fresh, vibrant illustrations, and sales increased by 25% in the first quarter after the illustrations were launched.
The custom illustrations also helped XYZ Company stand out in a crowded market and differentiate themselves from other skincare brands. The bright, bold illustrations were eye-catching and memorable, helping to create brand awareness and build trust with customers.